What is ‘Marketing’: Lucidly Explained By Management Guru Ambrish Chheda

How many of you truly understand what is ‘Marketing’? At MBA school they teach this subject for 2 or 3 years! Whether you are an entrepreneur or a CEO material, this is one subject you must know!

What is ‘Marketing’: Lucidly Explained By Management Guru Ambrish Chheda, Chairman, MasterClass™ Training & Consulting LLP, in this You Tube Video:


‘Next Level of Success. Simplified.’

#WhatIsMarketing #Marketing #PhilipKotler #MarketingGuru

#AmbrishChheda #MasterClass™ #ScaleUp #ScalingUp #10X #ScalingUpMasterClass #AmbrishChhedasSuccessMasterClass #SuccessMasterClass #ManagementGuru #ThoughtLeader #Motivation #Inspiration #LifeChanging #Determination #Business #Management #Strategy #Ambrish #Passion


India Has Advanced In 30 Years, As Much As Britain Did In 150 Years”; Said Nobel Laureate Paul Krugman

”India Has Advanced In 30 Years, As Much As Britain Did In 150 Years”; Said Nobel Laureate Paul Krugman – (Source: NDTV.Com Article).

Terming India’s economic growth progress as “extraordinary”, he said INDIA has become the world’s 3rd largest economy (on purchasing power parity) overtaking JAPAN and while being behind the US and CHINA, it is far bigger than any European country.

Since July 2011, MasterClass™ has been saying on every platform that India shall overtake JAPAN to become the 3rd largest economy in the world by PPP. That has already happened.

Now MasterClass™ is betting on India’s GDP to double in the next 7 or 8 years. That will open up humongous opportunities for everyone who is prepared for a fast changing world.

Those who don’t change their mindset, who don’t learn new skills required to excel, and who are caught up in political debates, waiting for political parties & governments to do something for them & in other negative pursuits of mind will be left behind.

Management Guru Ambrish Chheda has gone to the extent of saying that; “Such golden period as we are witnessing now and which will last for the next 30 Years, when the Indian economy will overtake the US economy to become the second largest economy (PPP) in the world, has not been witnessed by India at least in the last 1,000 years.”

Friends, don’t miss out on this massive OPPORTUNITY. And don’t get left behind.


1) Re-Orient your ‘Mindset’.

2) Re-Skill yourself, learn management tools & techniques; including ‘Strategic Thinking & Execution Skills’, and ‘Soft Skills’.

3) Adapt to the fast changing world.

4) Develop your Purpose, Mission, Vision, Values & Long Term Goals in Writing.

5) Think and implement continuous innovation and disruption. This is the wave of 21st-century.

6) Create an ‘Action Plan’.

7) Track progress by periodical Progress Reviews.

8 ) Don’t wait for things to happen; make them happen.

9) Take help of experienced professionals, experts, consultants and more importantly, develop lifelong relationships with ‘Professional Mentors’. All high-performance people in the world do that.

Let us all contribute to “NATION BUILDING“. That’s the mission of MasterClass™.


Next Level of Success. Simplified.

Read Full Article on NDTV.Com

Navigating a Storm Caused by Business Disruption

Conducted “Navigating a Storm: Strategy, Tactics, Confidence Building & Action Planning Session” full day yesterday for rallying the all-India team of a client.

They are weathering a storm in their industry as an aftermath of DISRUPTION IN TELECOM INDUSTRY caused by Reliance Jio & subsequent consolidation happening in the Telecom industry.

Our client is a national brand, marketing End to End Networking Solutions for the Broadband Cable Operators across India. And many Cable Operators feel threatened due to disruption & as a result, have put new investments on hold.

Using MasterClass™ methodology the client has grown 1,000% in last 5 years. But for the first time in 5 years, the sales graph is going down in the client industry.

How Do You Weather A Storm Caused by Such Massive Disruption?

To address this question & to rally their all India teams during such times, MasterClass™ conducted the “Navigating a Storm” Session yesterday.

I have no doubt whatsoever that the client company will not only bounce back, but will also be STRONGER than ever, after coming out of this storm.

This is the beauty of the work we do at MasterClass™! Challenging, Exciting & at times Adrenaline pumping!

For seeing more of our work, visit us at:


#NavigatingStorm #MasterClass™ #AmbrishChheda #Telecom #Strategy #Disruption #Teamwork #Confidence #Motivation #Inspiration #Motivational #Inspirational #masterclass #ambrish #India #Business #Industry

(Disclaimer: The brand names, trade names belong to respective owners of the trademarks. Photos & Videos used in this post are freely available in public domain. This post is not intended to harm or put down any organisation).

Two Acid Tests For True Leaders: Do You Measure Up?!

Two Acid Tests For True Leaders: Do You Measure Up?

Last week, a newly appointed National Manager for Sales and Field Support with a client servicing team with 4 Zonal Managers reporting to him & 40 Regional Managers under the zonal managers, asked me a very pertinent question; “As a newly appointed manager, how should I establish my leadership within my team?”

He had already been inducted into the team for over six months, came from the same industry, with leadership background, proven track record, had thought that he had been doing everything right during the first six months, but his team was not truly accepting all his commands. They were doing things which were convenient for them to do, while ignoring commands which put them out of their comfort zones.

Obviously, he had realised that his leadership was not yet firmly established within his team. And therefore his question was understandable; viz. “As a newly appointed manager, how should I establish my leadership within my team?”
My answer to him was extempore:


At the outset, any new entrant into an organisation, even despite his proven track record of leadership, needs to establish very clearly in the eyes of his team members and the team members down below them, that he is the boss.

He can do so by first setting up the key objectives to be achieved by the team in the immediate, short, medium and long-term, in relation to the mission and the vision of the organisation. He also needs to reiterate alignment by all the members with the core-values of the organisation. He needs to establish very clearly in the minds of his entire team that he will accept no violation of any of the core-values of the organisation, regardless of the high performance of the team members.

He then needs to convert the key objectives to be achieved into yearly, quarterly, monthly, weekly and daily GOALS for each of the team members including himself, along with the KPIs, KEY TASKS & timelines, and the MIS reports that need to be filed by the team members. Needless to say that all these must be in alignment with the company’s present practices.

He then needs to show to the team that he’s a taskmaster who is absolutely focused on quality of execution, with strong review system mechanisms. This is where he will get to establish clearly in the minds of his team members that he is a strictler for command and control system. During this phase he can even exercise a mild degree of ruthlessness with people who are not in alignment with the team objectives. If need be, he can invoke fear in the minds of non-compliant team members.


During the first stage which may last 3 to 6 months, you may appear a little high-handed to many team members, and even inhuman to a few others.

It is now time to establish that you are a human too and that you truly care for your team members.

To establish this in the minds of your team, you must take up every opportunity to help a team member in distress. For example, if someone is not able to achieve his targets under the team repeatedly, you can go and help him fulfil his targets. If there are situations outside of his work areas that need attention, you can help the team member by going out of the way helping him in such areas, of course with caution.

By doing this repeatedly with a few team members, you will not only win over their “Blind Trust“, but also the admiration from other team members. The team will now be able to relate to you and connect with you more openly. Many will now see you as a tough taskmaster who is also very humane. And start developing trust for you.


After first establishing your command and control, and then winning over their blind trust, you can now start identifying a few potential leaders and start moulding them into leadership roles under you.

For this, you need to start empowering them, but before that you need to fine-tune or create structure, policies, SOPs, FAQs and systems to be followed by the teams.

There was a huge pause from my side after this; and I observed that all this while, the National Manager, the other functional heads in the team equivalent to his level, the CEO and the CIO of the company were listening to me with rapt attention. Some of them were even taking notes.

This was simply because this kind of an answer that I gave was not necessarily from the management textbooks. This was not what they had expected, but found very convincing. It opened up their minds!

A lot has been said about leadership. Volumes and volumes of books have been written about this. So many training programs, seminars and conferences have been conducted on the subject of leadership. Obviously, there are many “must have/s” in a list of leadership qualities.

However, at MasterClass™ we have devised just TWO acid tests to determine if you are truly a leader or not:

1) Do you have many ‘blind followers’?

2) Have you ‘created’ strong leaders under you?

As you will see, many other traits of leadership; viz, the leader must lead by example, leader must be selfless, leader must be honest, leader must be visionary, and so on, will pale by comparison with these two acid tests for Leadership! And most of the “Must have” traits are likely to be already covered in the process of leaders having “Blind Followers”.  How can you be called a leader if you don’t have many blind followers? Do you have followers at all? Or are they following you because of your title or your chair? What happens once you no longer have a title or a chair, are they likely to unfollow you? In that case you’re not a true leader of men!  

Secondly, how can you be called a true leader, unless you have really ‘created’ strong leaders under you? Majority of the companies & organisations in the world are suffering from this disease. Most leaders don’t let strong leaders develop under their wings. Their own insecurities are responsible for such a state of affairs. They think that if I develop strong leaders under me, someday one such leader may take away my position, title and chair. And therefore most of them breed mediocrity, rather than greatness. Forgetting that when companies, organisations, industries, societies, countries and the world spots people capable of ‘creating’ great leaders under themselves, so many more opportunities always open up before such quality of leaders. It is the leaders that you have created under you that lift you up to be seen and recognised by the world.

After my meeting, the CEO of the company who came to see me off at the driveway told me that this was one of the most fascinating lessons in leadership that he had learnt today. And he further told me that while I was speaking and explaining the basic tenets of leadership, several faces of leaders under whom he had worked & learnt from, were appearing before his eyes, and therefore he could connect so very well with the lessons in ‘true leadership‘ learnt today.

So, let me close this with these two Acid Tests for yourself, if you think you are a true leader:
1) Do you have many ‘blind followers’?

2) Have you ‘created’ strong leaders under you?
Please be totally honest with your answers, you might find a few surprises waiting there. And once you understand this, a new life with bigger possibilities awaits you!



Mr. Ambrish Chheda, is the Chairman & Managing Director of MasterClass Training & Consulting LLP, a Strategic Execution Consulting firm. He had decided early on that after the age of 50 years, he wants to dedicate his life to his country, India. For this purpose, he left his lucrative corporate career and founded MasterClass Training & Consulting LLP, a STRATEGIC EXECUTION CONSULTING FIRM. The MISSION of MasterClass is ‘Nation Building’, by helping tens of thousands of companies to Scale Up to the Next Level by developing ‘Strategic Execution Focus’, and thereby contributing to the Indian Economy.  

Today, over 1,000 companies from various sectors are using the revolutionary MasterClass™ Methodology, for developing their Strategy, Planning, Implementation & Performance Management Processes to Scale Up these companies to the Next Level of Success through ‘Strategic Execution Focus’ in a Simplified manner. This results in ‘transformational growth‘ rather than just ‘incremental growth’. 

MasterClass™ was the proud recipient of “NATIONAL AWARD for Excellence in Training and Development 2016: Best Mentoring Program“, presented by the WORLD HRD CONGRESS, WORLD EDUCATION CONGRESS & ASIAN CONFEDERATION OF BUSINESSES. 


Does you INNER VOICE tell you that you can DO MORE and BE MORE, but you don’t know how? 

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  1. 6 Powers That Can Help You Live A Life of Your Dreams
  3. EXPERIENCE ‘REBIRTH‘ BY REMOVAL OF ‘MIND BLOCKS’ that keep you away from reaching your fullest potential.
  4. BONUS: Learn 15 Techniques to ‘Manage’ people to get their support in transforming your life.

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Transform Life™ MasterClass Brochure

    B.Com. (Hons), PGDBM (Syd), LL.B. and A.C.S.

    He is Chairman & Managing Director, MasterClass Training & Consulting LLP. He has spent the past 30 years transforming businesses in Retailing, FMCG, Telecom, Manufacturing & Consulting Industries. With his revolutionary MasterClass™ Methodology, he has mentored over 1,000 companies to SCALE-UP with Strategic Planning & Execution Focus.



    Organise this 1-Day Seminar for your Company or for members of your Association. 

    EMAIL ID: simplified@themasterclass.in   CONTACT: (+91-22) 2679 0000.


    MASTERCLASS TRAINING & CONSULTING LLP  www.themasterclass.in


    These 25 QUOTES have come absolutely from my lifetime of experiences so far! View the entire collection here! If you find it inspirational, you may SHARE it on your Social Media. You may also SHARE with your family, friends, colleagues & well-wishers!
    Please also feel free to share your comments and your experiences! ~Ambrish Chheda

    Management & Business Guru, Thought Leader, Original thinker, Orator, Golfer, Singer. Life of parties, who believes in ‘Living life to the fullest’. Inspires hundreds of thousands of people & thousands of companies. 

    Founder of #MASTERCLASS TRAINING & CONSULTING LLP <www.themasterclass.in>

    The revolutionary MasterClass™ System he has developed is helping over 1,000 Companies SCALE-UP to the Next Level & contribute to the Indian economy. Interviewed by many newspapers & magazines. Mission is ‘Nation Building’ by helping tens of thousands of Companies to SCALE UP to the Next Level. 

    Also a FOUNDER of HIDDEN TALENT AMATUER SINGERS CLUB, to promote the hobby of Singing & Music. 
    Check out his DETAILED PROFILE here http://themasterclass.in/ambrish.html

    “Success and Money are the RESULTS of pursuing a worthwhile MISSION long enough.”              #QuoteByAmbrishChheda

    “The world rewards you in direct proportion of the VALUE you create for the world. Have you figured this out yet?” #QuoteByAmbrishChheda

    “If you focus on self-improvement, you will find no time to criticise others. Keep doing this and one day you will become a MAGNET that attracts positive people and situations.” #QuoteByAmbrishChheda

    “Your work defines WHO you are. Leave a stamp of such EXCELLENCE in everything you do, just like an artist puts his signature on the painting. Leave your signature behind.” #QuoteByAmbrishChheda

    “Focus produces ENERGY; just as a magnifying glass held against sun can start a fire if focused on tinder.” #QuoteByAmbrishChheda

    “We all have to be born TWICE. First when we come to this earth. Second time when we find our PURPOSE. Life just takes a different meaning after that.” #QuoteByAmbrishChheda

    “The bottleneck that you are facing in your business is the very space where the MASTERKEY to your treasure lies. Because 95% competitors are also likely to be stuck there.” #QuoteByAmbrishChheda

     “You can’t drive a car far-forward by continuously looking at the rear-view mirror. Neither can you drive your LIFE forward by only looking at the past.” #QuoteByAmbrishChheda

    “Successful people work hard & work smart even BEFORE they can see or reap the fruits of their labour. Where as majority of people expect to get more before they will even think of doing more.” #QuoteByAmbrishChheda

    “Treat criticism as bricks of GOLD thrown at you. Ask for more and profit from it.” #QuoteByAmbrishChheda

    “Live for a PURPOSE larger than yourself and witness the difference it makes to your life.”  #QuoteByAmbrishChheda

    “Life is a journey of self discovery. Come, fall in love with WHO you are.” #QuoteByAmbrishChheda

    “Success & Money chases people with sharp FOCUS on a worthwhile PURPOSE; others need to run after Success and Money.” #QuoteByAmbrishChheda

      “You need strong string to fly a kite really high, just as you need strong actions to fly the kite called your Dreams!” #QuoteByAmbrishChheda

    “Entrepreneurship is ‘Nation Building’ as it contributes substantially to the economy, create jobs, fulfils many peoples’ dreams! Aspire to be an entrepreneur!” #QuoteByAmbrishChheda

    “If WORK is the only thing you do, then you are not living your LIFE; the time will never come back!” #QuoteByAmbrishChheda

      “Those who are determined to pursue their DREAM, do so without any complaints about their circumstances in life. And make life beautiful!” #QuoteByAmbrishChheda

    “One of your PASSIONS must become your calling; otherwise you will have to ‘WORK’ all your life.” #QuoteByAmbrishChheda

    “You maybe making money. But the question is; are you making a big DIFFERENCE? If your answer is ‘no’, you need to rethink your strategy and discover your true hidden potential. That’s when you will start making BIG money.” #QuoteByAmbrishChheda

    “What’s the one mindset shift that will improve your life forever? Switch from a ‘scarcity’ mindset to an ‘ABUNDANCE’ mindset”. #QuoteByAmbrishChheda http://www.themasterclass.in

    “Great ideas are worthless without EXECUTION!” #QuoteByAmbrishChheda

    “God has not made you to COMPETE with others; that is why he made you UNIQUE, so that you can discover & then LIVE YOUR PURPOSE!” #QuoteByAmbrishChheda

    “Entrepreneurs & Professionals must pursue passions beyond ‘work’. This will bring you back every day with your SOUL recharged!” #QuoteByAmbrishChheda http://www.themasterclass.in

    “If you do anything, DO IT WITH PASSION, or don’t do it at all; other things apart, at least you will enjoy the process!” #QuoteByAmbrishChheda

    “All times of the year are to be ‘Merry’; i.e. to be cheerful & lively. All times of the year are to be ‘Carolled ‘, i.e. To sing or say happily. This depends more often on your ‘BASIC NATURE’, than your circumstances. It’s one life during this ‘avatar’; live it fully to your heart’s content!” #QuoteByAmbrishChheda